Rob Wade joined FOX Entertainment as President, Alternative Entertainment and Specials, in March 2017. He oversees the network’s unscripted programming, specials and alternative development slate, as well as the company’s in-house production unit, FOX Alternative Entertainment (FAE).
Over the last 20 years, Wade has specialized in live, music, variety and reality programming. During his tenure at FOX, the network has launched several hit unscripted series, including the culture-piercing singing competition – and television’s #1 entertainment series – The Masked Singer. Recently renewed for a sixth season, The Masked Singer is produced by FAE, as is the music challenge series, and the 2020-21 season’s #1 new unscripted series, I Can See Your Voice, hosted and executive-produced by The Masked Singer panelist Ken Jeong; The Masked Singer; hosted by Craig Robinson; and Name That Tune, featuring Jane Krakowski and Randy Jackson. All-new programs produced by FAE include the guessing game-meets-baking competition Crime Scene Kitchen, hosted by Joel McHale (with Fly on the Wall Entertainment); Domino Masters, with Eric Stonestreet hosting; the singing competition Alter Ego; and Next Level Chef, the next evolution in cooking competitions, hosted by Gordon Ramsay and co-produced with Studio Ramsay.
Throughout the pandemic, Wade helped lead FOX’s programming pivot by producing and airing Fox Presents iHeart Living Room Concert For America, a benefit special hosted by Elton John on March 29, 2020, just days after production throughout the industry was shut down. It came together in approximately ten days and raised more than $15 Million. In the weeks after the shutdown, and under Wade’s leadership, FOX remotely produced two new shows, After The Mask and Celebrity Watch Party. Wade then oversaw production of The Masked Singer's fourth season and the debut season of I Can See Your Voice, creatively incorporating an audience into both series during this unusual time.
Among the other FOX series Wade has launched are Lego Masters, the 2019-20 season’s #1 new entertainment unscripted program among Adults 18-49; Ultimate Tag, co-hosted by NFL superstar sibling trio JJ, TJ and Derek Watt; Beat Shazm, hosted by Jamie Foxx; and Gordon Ramsay's 24 Hours To Hell And Back.
Wade also oversaw the launch of FOX’S annual special New Year's Eve With Steve Harvey: Live From Times Square, which, in 2017, marked an all-time high for a FOX New Year’s special, averaging 8.5 million total viewers. Most recently, he spearheaded FAE’s production of Fox's New Year's Eve Toast & Roast 2021, which was hosted by Ken Jeong and Joel McHale.
Prior to joining FOX, Wade served as the showrunner on ABC’s Dancing with the Stars, and was the head of Entertainment Development at BBC Worldwide. He was an executive producer on FOX’s The X Factor and NBC’s America's Got Talent, and was Head of TV at SyCo Entertainment North America.
In addition to Dancing with the Stars, Wade has worked on a broad spectrum of successful series, including Grease: You’re the One that I Want, Big Brother, Dog Eat Dog and I’m a Celebrity...Get Me Out of Here. He’s also developed shows and pilots for NBC, FOX, ITV, Univision, MTV, VH1, Channel 4 and the BBC.