Session
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Thursday, June 10
4:00pm - 5:00pm
The talent test: Why and when you should attach talent to your show
Thursday, June 10
4:00pm - 5:00pm
The talent test: Why and when you should attach talent to your show
Attaching big names to projects has been a major trend in the unscripted business for several years, but with the current slowdown in scripted production, sports and live music, the floodgates have opened even wider, and a bigger pool of A-listers is moving aggressively into the space. But attaching talent to your programming still needs to be approached with caution. In this comprehensive session, you’ll find out why and how the boom in “A-listed unscripted” is taking shape now, and what the potential pitfalls and pluses are in the process, from dealing with buyers to negotiating deals.
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